In today’s digital era, most business owners realize how important a website is for the growth of their business. However, the question still remains, “Why do I need a website?” Also, “Is a website worth it?”

You do need a website. There’s no question about it.

Consumer behavior is constantly changing to adapt to the latest technology. It has evolved to adapt to our digital age. The percentage of people going online to locate a nearby business is increasing by the day. To be found, your business needs a strong online presence, regardless of your industry, target location, or any other consideration. To be successful, you’d better start thinking online, mobile, and social.
Of course, by that, I don’t just mean a Facebook or Instagram page, and a DIY website. You must have a professionally designed, visually appealing, brand-differentiating, and sales-increasing website to survive in today’s super competitive market. A well-constructed, SEO-optimized website should be complemented by a well thought out marketing strategy, where your website is a center point.
Finally, the time has come when digital ad spending surpasses traditional marketing efforts because now people are searching online. And they demand nothing less than a great browsing experience. The average buyer consults more than 10 sources before making a purchase. So, if, instead of exploring the opportunities provided by a fully optimized, professional website, you’re still wasting your time weighing the necessity of this essential investment, please, read on.
The purpose of this blog post is not just to convince you to establish your online presence with a well-designed, mobile-responsive website, but to help you understand why you actually need one.

Essential Reasons to Build an Amazing Website for Your Business

Your Website is a Digital Location of Your Business

If you’re a small business owner, you might have a few objections to having a website by saying, for example, that your physical business location brings you enough customers, or that your Facebook and Instagram pages are enough of an online presence for you, or that, after all, building a website is quite an investment and you don’t have the budget for a website just now.

To answer these objections, your business needs a website today. In fact, it needed one yesterday. Your LLC license couldn’t wait, your office or brick-and-mortar store couldn’t wait, even your business card couldn’t wait. Well, neither can your website. It is your primary marketing asset in the digital business world. Yes, nowadays business happens online first. And, no, you cannot forgo the online space. Why? Simply, because customers won’t find your business unless you put it on their radar. The percentage of people browsing and buying online is large and expected to grow further. And 30% of those people won’t even consider your business if you don’t have a website. And please, don’t make a mistake thinking that the sole, most important goal of a website is to attract more potential customers. It is also to interact with the existing ones. There are so many ways in which a website can boost your bottom line, like enabling a booking feature for your customers, providing them with your working hours, branch locations, and contact details, or answering the FAQs, etc.

Long story short, your website is the digital location of your business that, unlike your physical location, puts you on the customer’s radar 24/7. It doesn’t have to be fancy and expensive, but it needs to exist, to be nothing less than professional, and discoverable by search engines, otherwise, sooner or later, you’ll be in trouble.

So, get your foot in the door with digital now while it hasn’t become a pressing necessity.

Your Website can be a Prime Digital Location if You Make it Discoverable by Search Engines

The main reason for having a website is to be present where the customers are. Online. And while you, as a business owner, prefer to think of your online customers as “computer users”, think again. Don’t be quick to underestimate the rates of smartphone usage. Today, “smartphone user” equals “computer user”. Hence, the percentage of people browsing websites, apps, and social media on their mobile devices shouldn’t be discounted, making the total confidently nearing 100%.

People are searching for your business online, using their smartphones, tablets, and computers. Their buyer’s journey starts with a search engine to research, compare, and consider their options. That’s why so many companies go further than investing in a website. They invest in search engine optimization, which is influencing the website’s visibility in search results, which makes perfect sense, taking into account that almost half of the user searches are for local businesses. That said, your website needs to be discoverable in search engine results. More so, your website needs to be search-optimized to come up as high as possible, which will ensure that your potential customers are able to find you. Consider this, the first “organic” (unpaid) search result gets over 25% of all clicks. Very few users make it to the third results page.

It is important to have a website to be able to appear in search engine results, e.g., like Google’s. It is even more important to rank well in search results to get the clicks, especially if you’re a local business.

Bottom line, if you want to get business, get a well-optimized website first.

Your Website is the Source of Your Business Credibility

Again, it all starts with a search engine. Spin it whatever way you like, people are now using search engines for everything: to do research, find answers, or seek inspiration. When they come across your website, it has less than a second to form their opinion about your business. A first impression is crucial for convincing an online user to become your customer.

Which, do you think, seems more credible? A business that relies on social media, or a less-than-average website? Or a business with an optimized, well-designed website that provides all the relevant information about a company, its products and services, its industry, and its operation?

People trust you less when you don’t have a website, because they have nowhere to go to check your credentials, awards, reviews, etc. Well, the same goes for having an unprofessional, poorly designed website. 75% of people judge a company’s credibility based on its website’s design. That’s right, online customers take your business at face value. So, if you don’t want to miss out on potential customers, make sure your website matches your brand image and presents your business in the most favourable light.
The more credible gets the business. Enhance your credibility with a professional website.

Your Website is Limitless, Your Social Media is not

So, if you’re still thinking your Facebook page is enough, guess what? It’s getting harder for businesses to connect with customers on Facebook. Its recent algorithm updates make it harder to reach users. In addition to that, people are spending less time on the platform. Social media reach is notably diminishing these days. And while it does help grow your business, you shouldn’t rely on it as your sole marketing channel. To put it short, your business needs a website asap, even if it has social media pages.

It is important to understand that social media is complementary to your website. The snippets of information users find on your pages are not enough, and you can’t display more. You are limited to the platform’s services, posting sections, and options. In search of more information, the next place to go would naturally be a company’s website, as reported by “The Digital Consumer Study”. The absence of one means that you could be missing out on the opportunity to connect with your customers online. Even more so, when they don’t have an account on the social media platforms you’re using. For this reason, a website is a much more convenient space for customer engagement. A user doesn’t need a profile for visiting a website.

Social Media Conversion Tracking

Social media is limited, but it plays an important role in your marketing funnel. Among other things, your social media platforms allow you to monitor the behaviour of users through a tracking ‘pixel’. Having such a tracking pixel on your website helps you understand the behaviour of your paid traffic when users navigate from social media to your site. This is called social media conversion tracking. You need to know whether your visitor takes an action with your brand that you want. Otherwise, what’s the point of the traffic, if you don’t get the intended results, or as they’re called conversions? Similarly, conversion tracking can be done with Google Analytics. But again, for that, you need a website that can be “crawled” (recognized) by the Google search engine.

Social media is a poor replacement of a website, regardless of your goals. To receive any kind of meaningful feedback on the online performance of your business you must have a website. Without it, you’re limited in your outreach and blindfolded on your business course.

It’s time to get technologically grounded and strategically farsighted.

Your Website Content Influences Purchasing Decision More Than You Think

People tend to spend a lot of time researching before making a
purchasing decision. According to research by YellowPages and LSA, on average, customers use about three sources before making a decision to buy. That’s why your website needs to be a knowledge base, as in providing relevant information about the company, answering FAQs, and showing an understanding of the industry through blogs and articles. In our Internet age, people expect to get the necessary information immediately. They refuse to tolerate the slightest delay in getting what they seek.
Putting the facts together, it becomes obvious that no website means no customer engagement and no business. This is especially true for B2B companies. And the common objection like “I don’t need a website because I’m not an online business” is no longer valid. There’s no industry that isn’t online. Nowadays, commercial transactions in every industry are influenced by website content. Your website really matters. So does your digital content. Note that, after flipping back and forth through the research and discovery stages, frequently online, an average B2B buyer is already 57% through the buyer journey before actually speaking to your sales agent. For many B2B buyers, the last point of influence is online. That being said, website content significantly impacts the customer’s purchasing decision.

If your potential customer is looking for something online, they are sure to find it somewhere, so it might as well be you.

Your Website Helps You Stay on Par with the Competition and Succeed

While you might still be considering building a website for your business, chances are your competitors already have one. 64% of small businesses have their own website, which means that your competitor’s website is already appearing in local search results, where showing up gets them chosen.

It’s time to keep up with the competition. Having your website does help those who are looking for a business within proximity to discover and get in touch with YOU. Moreover, did you know that your website can help you compete even with the giants in your industry? And actually, give you the chance of winning? It can if it’s search-optimized. When your website is well optimized for search, your business has no trouble holding a prominent position on the search results page.

Search engine optimization is a cost-effective but also time-consuming marketing strategy. So, if you don’t have time and want to give a quick boost to your organic presence, you can go with paid advertising. However, you won’t be able to run Google AdWords if your business doesn’t have a website to drive traffic to.
With the amount of traffic that search engines get, showing up at the top is more important than ever. Without a digital location, you won’t be able to do much in terms of business growth.

So, stop wasting your precious time. Show up online and get chosen by local customers.

Summary

It was a long read. All to convince you to build an online presence for your business and explain why having a website is so important today. I hope, I have. If not, here comes my last attempt.

Let’s have a quick recap of the reasons to build an amazing website for your business.

  • When a customer wants to know more information about your company, they use a search engine rather than social media. Social media is not an online presence. A website is.
  • It’s not just any website that you need, you need aSEO-optimized website to rank well in search results and get clicks. Also, you need tracking tools, like Google Analytics and social media “tracking pixels”, to be able to track everything a user does on each of your web pages and use this amazing, continuous feedback (metrics) to improve your website’s performance for better business results. These make up a basic digital kit.
  • One of the major keys to your digital marketing success is a well-constructed landing page. Having your own website allows you just that – creating simple, user-friendly, proper pages that generate leads. And not only Your website is your company’s online catalogue providing full information about your business, your operations, your industry knowledge, your products, and services, etc. Your website is your company’s online portfolio that displays your completed projects and thus increases customer trust, as now your online audience has a good feeling of what to expect from you. Simply put, your website is the digital crown of your business.
  • A well-built website is not only well-designed and well-developed but also mobile responsive, which means that the website adjusts its layout to the web and smartphone platforms and looks well across a wide range of devices. Optimizing your website for various mobile devices gives you the chance to benefit from Google’s preferential treatment and appear higher up on the search results page. “Preferential treatment?” you would ask. Yes, Google ranks local businesses higher when people search on their mobile devices. The search engine assumes that a person using their mobile phone is likely to be on the go and looking to visit the business. So, get a mobile responsive website, become a favored local business, and get ready to welcome your customers.
  • Finally, and probably most importantly, your website hones your company’s brand and image, using your specific colors, logo, style aesthetic, language, etc. Your website is the perfect place where you shape your company’s narrative and engage with your audience.

Don’t waste this opportunity any longer. Create and manage your own company website. Write your story and get it out there!

If you don’t know where to start, we will help you out with any of these

  • Building a fully optimized website
  • Getting your ranking in Google
  • Running ads
  • Establishing your credibility online
  • Gaining more business
  • And much more

Final takeaway: the price of creating a website is much lower than the price of getting left out. If you’re ready to unlock your business potential, get started with a lead-driving website.

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