Would you like your website to be accessible across all platforms and devices? Even when the internet is slow or altogether unavailable?

Would you like to interact with your users in a mutually beneficial way? Delivering ultimate personalized experience? Enhancing the quality of their engagement with your business while increasing your conversion rate?

Think it’s impossible? Think again.

We make it happen. Through a recent web development called Progressive Web Application, or PWA.

PWA is a fusion of a website and application that brings together the best of both worlds. Simply put, it is a website that looks like an app. However, unlike native app, progressive web application is created with the help of Java Script, HTML, and CSS, making it less costly and much easier to develop. PWA is self-published and relies only on your hosting, so no additional expenditure required.

On top of that, your users will enjoy features that will bring their ‘surfing’ experience on your website to a whole new level.

Easy access. Anywhere.

From now on, your audience won’t be at the mercy of internet connection, or its absence. Most of the website functionalities can be taken offline allowing PWA to provide an offline access to your site as well as an improved experience on lower-speed networks. This feature becomes possible through a ‘service worker’ – a script that runs in the background and caches relevant data to be stored for the next time your user comes back to your website, basically converting your site into a web page while reacting to connectivity changes, providing excellent offline support, updating content in the background, and much more.

Progressive enhancement and Responsive design.

Since PWA is an interactive website, it works on virtually all platforms and across the widest range of devices, adjusting itself to meet the needs of your audience through responsive design. Progressive web application ensures an integrated user experience by always sitting in the users’ home screen, accessing their device functionalities (e.g. camera), and sending them push notifications – all of which successfully solves the issue of insufficient user engagement with the business.

App Shell.

Now that your website is installed on a device like an application, your audience can really appreciate a simple app-like concept of design that significantly improves their user experience. With all the local features of a native app but without a hassle of installing it, PWA is fast, light, and easily updated, because the app shell of PWA is separate from its content. Surprisingly light weight of the application, and speed of loading that comes with it, offers an unrivalled engagement experience. Coupled with intuitive user interface, it is enhanced by a seamless user interaction that drives your conversion rate. Since engagement is so effortless (just clicking your URL and adding your PWA to a home screen), your chances of meeting your business objective increase.

Safety and security.

PWAs are served only over secure networks, which establishes them as trusted and reliable websites.

To sum up:

Think of the Progressive Web Application as an application that opens in a browser or a highly interactive website. It is a web application with a look of an app and programming of a website. Stored online, not on users’ devices, it relies completely on browser capabilities.

This new technology is confidently winning the world of web development, so there’s not much time left to hesitate. Take advantage of it now.

A catchy “There’s an app for that” might soon be replaced with “You don’t need an app for that... just pin it to your home screen”.